by Justine Lackey | Dec 20, 2017 | Business, Small Biz Tips
How sales coaching helped me define my goals and grow my profits.Here’s some real deal business truth for you: if you are an entrepreneur, you are in sales. And if the s-word gives you the willies, it shouldn’t, and here’s why. I think that sales is the most...
by Justine Lackey | Dec 13, 2017 | Bookkeeping Questions, Small Biz Tips
Get out your calculator and start setting some revenue goals. If you’re a business owner, you likely have some revenue goals. (If you don’t, keep reading. We’ll help!) But what if you fail to meet them? It could be the market, sure, but it could also be because you...
by Justine Lackey | Nov 15, 2017 | Bookkeeping Questions, Business, Small Biz Tips
How much is one customer worth? Is it $500, $5,000, $50,000? Calculating your CLV—or Customer Lifetime Value—is essential if you want to maximize your profits and make more money. I tell my clients often: the most important thing you can do for your income is to...
by Justine Lackey | Nov 10, 2017 | Bookkeeping Questions, Business, Small Biz Tips
Get to know your trifecta of financial services: bookkeeping, accounting and financial planning—and find out why you need all three. In your financial life, there is a trifecta of financial services. It has checks and balances involved in it that are really important...
by Justine Lackey | Nov 8, 2017 | Business, Small Biz Tips
Some people think your best business asset is your money, or your idea, or your patented product. It’s not: it’s your reputation, and you are sitting on a mound of gold. Protecting your brand and the public perception of it is one of the best ways to boost...